There?s a pesky rumor making the headlines ? that the low-carb fad is dead.
The analysts and surveys say so, therefore it must be true.
Regina Schumann-Wilshire is Chief Operating Officer for The Carbohydrate
Awareness Council, a non-profit, member organization based in Falls Church, Virginia. The CAC was established to support
the scientific basis of controlled-carb nutrition through education and research. The organization's guiding principles
are scientific-evidence, honesty and service. For more information about the CAC,
please visit their website at http://www.carbaware.org
Ahem ? let me be the first to confirm that the rumor is true ? the "fad" is indeed dead.
I, for one, am glad we?re finally past the hype of a fad.
We can now move past the dollars and cents of products taken to market without
sufficient research & development; go beyond the sales figures tied to products
designed to replace one junk food with another without regard for health; and
leave behind the fuzzy math marketing gimmick, better known as ?net carbs.?
We can now define low-carb by the science instead of the marketing hype.
For too long, low-carb has been defined by how many products are on store shelves and how well
they?re selling rather than the efficacy of low-carb diets on health; success measured in dollars
and cents rather than pounds and inches; sales data measured instead of scientific data.
Science? Data? Evidence? Yawn!
Okay, so the science isn?t as sexy as the marketing hype, but it is what is going to legitimize low-carb diets and
controlled-carb nutrition in the long-term. After all, it was the science that propelled low-carb diets into the
popular thinking when a Duke University study was released in the summer of 2002. Since that time, dozens of other
studies have been published or are in progress ? low-carb captured the attention of the scientific community and
continues to be studied.
Unlike the mass media, there is no such thing as a fad amongst researchers and scientists ? the data is either there or it isn?t.
To date the dozens of studies published continue to show that low-carb diets are an effective way to lose weight and improve health
It is this scientific evidence that must be used to develop new products in the future. The food industry has a big challenge
in years to come ? create products for those following a ?carb aware lifestyle? that are not only convenient and tasty, but
Copyright © October 2004 Regina Schumann-Wilshire and Low Carb Luxury
Title photo Copyright © 2004 Neil Beaty for Low Carb Luxury