Aaron Gillum's views of society, tempered with a quick wit and an acerbic writing style,
make his columns both fun, and unique. With each issue, Aaron offers a fresh perspective into
the catalysts that drive society; weaving these observations into refreshing, provocative
"Attitudes are contagious. Is yours worth catching?"
It has begun. Just a year ago, this low carb way of life was looked upon
by the outside world more as a fad than a real system for healthy living but
today... today, we are witnessing the birth of low carb into the mainstream
American consciousness. Low carb has arrived... it is now the star of beer
That's right. Formerly reserved for only the most gifted of washed up
celebrities, retired sports heros, and bikini models, the spotlight now falls
on low carb. It seems that a couple of hundred years ago, a few beer recipes
accidently made beer with lower carbs than their competitors and their modern
advertising divisions are nearly wetting themselves over this good fortune.
I'm sure the McCarb-burger is already being pored over by a braintrust of
chemists as we speak, and that somewhere there is a graphic artist putting
the fine print "(of mainlining cane sugar)" under a big, bold, bright red
"HALF THE CARBS" logo on my favorite soda can.
The counter culture aspect of low carb is coming to an end, for better or
worse. I'm left wondering what becomes of the community that has surrounded
it for so long. For starters, until regulation catches up, I predict an
onslaught of flashy labels bordering on outright fraud as they splash low
carb propaganda around their packaging. Like the terms "diet" and "low fat"
in years past, it's going to take a little time and a lot of lawsuits before
regulations are passed to define the term "low carb".
You won't have
difficulty steering through the land mines at the grocery store, of course.
You've adopted a disciplined eating lifestyle already and have a consciousness
surrounding food that most of the world does not. However, there is going
to be someone in your office or church that drinks a six pack of sugared sodas
every day, but has replaced their morning toast with low carb bread. Just as
many switched from whole to 1% milk to wash down their bacon, egg, extra
grease breakfast combo in the low fat Eighties, we might very well see a
flood of good intentions turned sour by an education based on flashy promotions
and 45 second morning news bites.
Secondly, like any sub-culture, some will fall out of the lifestyle as it,
in effect, becomes Pop. As hard as it may be to deal with the craving at
times, or as difficult it may be to eat a low carb menu in our fast food
lifestyle, there are those occasions when low carbing sets you apart in a
good way. There is something undeniably chic about a person that is
different and particular. That convenient conversation starter you've
used when bumping into another low carber disappears when suddenly the
whole world seems to be a part of it. Some of us are more dependant on
the "cool factor" than we'd like to think. Cravings conquered and menu
regime entrenched, the loss of identity might be the downfall of many a
good low carb dieter.
You — the faithful and steadfast — will be called upon to right these wrongs.
Reluctantly at first, I'm sure. After years of snooty waiters rolling their
eyes, and co-workers treating you like a mutant cross between a cult member
and an IRS agent every time the topic comes up, you'd be justified in lurking
in the shadows just a bit longer. You aren't going to have to shrink from the
fear of being labeled an evangelist as in the past, however, because you won't
be starting the conversations. Instead, you'll be the one they seek out
because you were low carb before low carb was cool.
For your friends that seem to drift from the lifestyle as this "fad" is found
by the masses to be a working plan for health and weight loss: Give them a
little extra support and remind them of all the great health benefits that
pushed them to begin in the first place. They are going to need your
informed and experienced help more than ever to combat the flood of new
arrival "experts" watering down their support structure. Peer groups like
the one found here at Low Carb Luxury will now be more important than ever.
And if all of the facts, all of the packaging, all of your urgings, and all
of the news coverage doesn't drive a special person in your life to come
over to the winning side, tell them that there must be something worthwhile
to it. After all, they show the commercials during football, right?
Copyright © November 2003 Aaron Gillum and Low Carb Luxury