THE KETO STORY!
Keto can trace its humble beginnings back to 1987! Fifteen years ago we were
a small mail order supplement company in a walk up second story office on the
main street of the tiny Jersey shore village of Atlantic Highlands. By 1990,
demand for our Designer Foods had reached the point where we were able to
build a small manufacturing laboratory and new offices in Neptune, New Jersey.
From the very beginning, our approach to nutrition has been based on the
pioneering research and scientific approach of award-winning scientists,
Durk Pearson & Sandy Shaw. In fact, Durk & Sandy’s groundbreaking best-seller,
The Life Extension Weight Loss Program published in 1988, was the very first
book to popularize the powerful effects of The Glycemic Index (a measure of
blood sugar response caused by various foods) on weight loss and lean muscle
synthesis! As a result of Pearson & Shaw’s work, by 1998 we were able to make
important connections between the glycemic index of food and carbohydrate
reduction popularized by Robert C. Atkins, M.D. and Mary Dan and Michael
R.. Eades, M.D.’s etc., which formed the scientific basis upon which we
launched Keto Foods & Snacks.
The Birth of Keto Foods & Snacks – How it Really Happened!
On a more personal level, the birth of Keto is actually a “necessity is the
mother of invention” tale!
Back in March of 1997 while on vacation, my wondrous, beautiful (11 year
younger) wife Caron brought along the Atkins Weight Loss book. I was sure
she was trying to tell me something…like….“hubby, you’re getting way too
The good news is I finished the book in two sittings, understood the science,
followed the diet and quickly lost 15 pounds. I quickly realized low carb was
no “diet” at all. It’s a lifestyle!
But it seemed as if there was nothing for a “low carber” like me to eat! I
couldn’t live on bacon and eggs and smoked salmon every day. I missed bread,
pasta, ice cream, chips and breakfast cereals way too much. I felt like low
carb living was a desert wasteland too inhospitable for a mere mortal to
inhabit! But low carb weight loss was incredibly effective. I felt more
energy and optimism than I had in years! Being thin, aerodynamic (and more
attractive to my wife) was too self-satisfying to just roll over and give up!
The Tale of the Keto Elves!
By October of 1998, it seemed as if I was continually desperate for anything
sweet. At the same time a former employee (who I had fired the previous year
for his complete inability to arrive before noon) showed up unannounced and…
well, just started working! Before I could say, “what the hell is he doing
here?” my V.P., Dan Maiullo whispered, “Just let him be. I think he’s a very
As it turned out, our once and future lead Elf, Petey, had been living
low carb for more than ten years, was a big fan of Dr. Atkins and had
enjoyed a long and friendly association with the good Dr. and the Atkins
Center! To this day, I’m still not sure whether he was an Atkins consultant,
employee or just an Atkins “groupie”! It doesn’t matter, because the rest,
as they say, is “history!”
Actually, Petey is a degreed nutritionist, with both a clinical and food
science background and he’s a talented athlete. He’s also a very intuitive,
sweet and willful guy. He knew darned well that I was desperately
craving sweets and carbs. So, preying upon my weakness, Petey begged and
pleaded with me to develop a low carb shake. You have to remember, this
was 1998, ancient low carb history! So frankly, I thought he was crazy.
Sure, Life Services had developed and manufactured shakes before, but
none had ever caused any excitement. So, because I was personally
desperate for something sweet, filling, and low carb, Petey simply
ignored by objections and went ahead and developed what would be come
our best-selling Keto Shakes!
Not only was I thrilled to have something of very high quality to eat;
something that would satisfy my sweet and carb cravings, but I was
bowled over by the Keto Shake volumes, which instantly achieved 3 or
4 times greater sales than any shake we had ever produced!
Keto Shake sales continued rocketing skyward so we kept introducing
new flavors! We now have 8. Emboldened by our Keto Shake success,
month after month Petey kept trotting into my office with platters
full of Keto Pancake and Muffins, Keto Breads, Keto Syrup, Keto Ice
Creams, Keto Chips, Keto Cereals, with new surprises every month…
until today, with more than 100 products, Keto offers the largest
selection of delicious low carb foods and snacks in the world!
Now 5 years down the low carb road, Keto is available in a fast growing
base of more than 5,000 health food stores across the nation! We’ve
attracted a strong, team of dedicated low carb employees, built two
plants, a large distribution warehouse center and our own state of
the art protein bar facility. Petey is now working with a talented
staff of Keto Elves, traveling all over the country, and he’s
become nutritional consultant to the NFL’s Kansas City
And by the way, Petey still can’t show up for work much
before noon! But you gotta love’em and those Keto Elves!
The Future of Keto and the Low Carb Trend!
Today, more than 35 million Americans are reported to be reducing
carbohydrates. A growing stream of published low carb research studies
suggest positive benefits for weight loss, cardiovascular disease,
hypertension, diabetes, some cancers, seizure disorders,
osteoporosis/bone density, acne and the aging process itself!
Here in Keto Land, we understand quite well the health consequences
of maintaining a low carb lifestyle. We understand the practical
realities and challenges of making low carb foods every bit as
enjoyable as their high carb cousins. We understand that taste
satisfaction can make all the difference between low carb success
and good health and low carb failure and increased risk for
obesity and disease! The stakes are high. That’s what drives
us, motivates us and inspires us every day!
Our entire Keto family is grateful and honored to have the
opportunity to contribute to the well-being and happiness
of so many.
Life Services – Keto Foods & Snacks